The Rolex GMT-Master II “Pepsi” is one of the most iconic models in the Rolex lineup, known for its distinctive blue and red bezel that resembles the colors of the famous soda brand. The model first came out in the 1950s as the GMT-Master, and the updated GMT-Master II version brought new technology and improved functionality.
The “Pepsi” is highly popular and can be found on the market, but often has waiting lists at authorized dealers due to its strong demand. It’s a favorite among watch enthusiasts who love its historical connection and striking design.
The modern GMT-Master II “Pepsi” uses the caliber 3285 movement, which provides high precision, a power reserve of around 70 hours, and Rolex’s Chronergy escapement for better efficiency. The watch has the signature 24-hour bezel that allows the wearer to read two time zones simultaneously, a feature designed originally for pilots.
On the outside, the “Pepsi” comes with a 40mm Oyster case made from Oystersteel, known for its durability and resistance to corrosion. It features a Jubilee or Oyster bracelet, both adding a touch of elegance and comfort.
- Production Quantity: High, but strong demand makes it less available at retail.
- Availability on the Market: Available but with long wait times at dealers; more common on the secondary market but at higher prices.
- Historical Significance: Originally designed for airline pilots, linked to aviation history.
- Unique Features: Blue and red “Pepsi” bezel, 24-hour hand for dual time zone reading.
- Condition: Most examples are in excellent or new condition, especially recent models.
- Provenance: Generally standard, but limited editions or rare variations may have higher value.
Conclusion
According to the scoring system, the Rolex GMT-Master II “Pepsi” stands out as an iconic watch because of:
- Distinctive Design: The blue and red bezel is instantly recognizable.
- Dual Time Zone Function: A practical feature that makes it popular with travelers.
- Historical Appeal: Long-standing association with aviation and travel.